Driving Traffic - A collection of advice and articles on how to generate new clientele and turn them into long-term, repeat customers.

by Chad Rueffert, President, Braintree Marketing

Most restaurant owners consider giving away food to be more painful than pulling teeth. In the 30 years I've been a strategic marketing consultant, I've heard all the reasons restaurant owners think giving away food is a bad idea. "It lowers my profit," they say. "It demeans the quality of my product." "It attracts the wrong kind of customer." "I just work harder for the same amount of money." All of these reasons are valid. But there is an exception to every rule.